Dive into the debut episode of Digital Dialogues.
Video maven Reim El Houni not only champions the power of consistent content, like engaging how-tos and testimonials but also dispels myths about video production.
When is your smartphone enough, and when do you need to go pro?
On the flip side, digital marketing guru Namita Ramani showcases the potency of strategic ads. Emphasizing swift results, she also illuminates the magic of geo-targeting in the UAE, ensuring you reach audiences right where they are.
Whether you’re Team Content, Team Ads, or seeking a balance, this episode offers fresh insights and actionable strategies.
Decode the digital dilemma with us. Tune in now!
0:00 – Introduction to the discussion.
0:23 – Switching ads for different results.
1:22 – Importance of digital marketing.
1:45 – Influence of Kevin O’Leary from Shark Tank.
3:16 – The shift towards social media for information.
4:06 – People checking social media before websites.
5:04 – Types of content: how-to, testimonials, case studies.
6:24 – Educational content’s value in attracting an audience.
8:25 – Visibility leading to credibility and profitability.
9:24 – Identifying the objective in an advertising strategy.
12:54 – Ad fatigue and changing ad content.
15:12 – Consistency in content creation.
20:01 – Repurposing content for different platforms.
23:05 – The need for both professional and personal content.
25:29 – The cost of content creation.
34:19 – Conclusion and podcast closing.
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