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Month: December 2023

The Power Of Community To Help you Grow

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Join Reim El Houni and Namita Ramani as they unveil the transformative power of communities in business growth. This episode dives into how communities offer more than just a sense of belonging – they provide exclusive, enriching content that makes members feel special. Reim and Namita, avid learners and members of various online communities themselves discuss how businesses can foster connection and engagement through community-building. They share inspiring stories of businesses that blossomed from Facebook groups and delve into the crucial decision: should communities be built within social platforms or independently to avoid the volatility of social media? Tune in to discover how nurturing a community can be a game-changer for your business, creating more than just customers – but loyal advocates.

Time Stamps

0:41 – Introduction of Co-hosts
1:06 – Discussion on Communities
2:09 – Example of Local Community Groups
3:47 – Discussion on Different Types of Communities
8:09 – Launching a 14-day Digital Marketing Training During COVID
9:14 – Launching a DIY Video Academy During COVID
13:02 – Experience with Jay Shetty’s Group
14:43 – Exploring Alternatives to Facebook Communities
16:17 – Integrating Community into Learning Management Systems
17:50 – Third-Party Apps and White Labeling
18:59 – Applications for Hosting Webinars and Virtual Events
19:33 – Leveraging Communities in Business
19:56 – Season One Conclusion and Call to Action

Your Engagement Matters!

Here’s how you can make a difference

Subscribe to The Digital Dialogues Podcast Apple Podcasts I Spotify I Youtube
Leave us a review 
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Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

Social Selling, E-commerce Sites, Apps – What Is The Answer?

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Are traditional websites still king, or are apps and social platforms becoming the new marketplaces? From customer experience to the latest trends, we explore every facet of e-commerce in this insightful episode where Reim El Houni and Namita Ramani delve into the dynamic e-commerce world.

From Reim’s preference for quick, seamless shopping experiences to Namita’s insights on dominant sales platforms, they examine whether websites still reign supreme in the age of social selling and apps.

Beyond platform choices, they highlight a crucial element often overlooked: the power of content creation and marketing. They stress that simply having an online presence isn’t enough; attracting customers requires well-produced, professional content, be it videos or photos, along with strategic marketing efforts.

Explore with them the balance between platform functionality and compelling content, unraveling the key to a successful online sales strategy.

Tune in to navigate the multifaceted e-commerce landscape and learn how to effectively market and promote your sales pages.

Time Stamps:
00:11 – Introduction to launching an aggregator app and the importance of funding and a fantastic idea. 01:20 – Discussion about B2B and B2C products and services, and the role of a website in selling products. 02:00 – Talk about the process of buying, with emphasis on the difference between mobile and desktop purchases.
03:13 – Exploring tips for people when facing challenges in online sales and dealing with unresponsive customers.
05:27 – Discussing the impact of instant gratification in online shopping and the importance of user-friendly websites.
06:02 – Delving into the challenges of having both a website and an app for e-commerce platforms.
07:18 – Conversation about the rise of OOH as a preferred platform over Amazon for online shopping in the UK.
08:26 – Discussion on the challenges of convincing merchants to join a new platform and the struggle of getting users to download and use the app.
09:05 – Talking about the accessibility of apps, the flood of loyalty apps, and the challenges of getting users to engage with them.
10:01 – Discussing the concept of social selling and the success of platforms like OOH in the UK.
12:48 – Sharing insights into the impact of celebrity endorsements and the connection between a celebrity and a product.
15:22 – Discussing personal experiences with a service called “Where That” and the effectiveness of personalization in online shopping.
17:48 – Talking about the power of social selling and the shift towards more personalized and targeted content.
18:09 – Discussing the use of data in online marketing, retargeting, and cross-selling based on customer preferences.
21:28 – Sharing thoughts on the role of professional content in driving sales and conversions.
23:18 – Final thoughts on the importance of marketing to drive traffic and the balance between raw/native content and professional content.

Your Engagement Matters!

Here’s how you can make a difference

Subscribe to The Digital Dialogues Podcast Apple Podcasts I Spotify I Youtube
Leave us a review 
Repost this episode to your social media
Tag us in your next post and use the hashtag #DigitalDialogues

Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

Personalization is Trending! What Can You Do To Get Personal?

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In a landscape cluttered with generic messages, personalization stands as a beacon of relevance and connection.

“Personalization is Trending! What Can You Do To Get Personal?” is not just a question, but an exploration led by Reim El Houni and Namita Ramani in this episode of Digital Dialogues. Namita demystifies the complex world of cookies and pixels, breaking down how these digital tools craft personalized online experiences. Meanwhile, Reim guides the discussion through the less technical side of personalization, focusing on creating tailored client experiences.

Discover the power of a personalized content strategy, which can skyrocket conversion success rates by 80%. Ever thought about a personalized video to re-engage clients? This episode not only delves into the ‘how’ but also showcases the significant impact such strategies can have on your business.

Tune in to learn how to infuse personalization into your marketing and why it’s more than a trend – it’s a necessity.

Time Stamps

0:00 – Introduction
0:30 – Emphasis on privacy protection and accepting cookies
1:51 – Personalization examples from a previous job experience
3:01 – Connecting personalization to AI and digital marketing
5:45 – Understanding the implications of accepting cookies
6:47 – Differentiating between cookies and pixels in digital marketing
9:39 – Mention of personalization in content marketing
12:41 – Using personalized videos in business communication
14:24 – Sending personalized messages to different audiences
16:01 – Personalized handwritten messages as a tangible effort
17:36 – The ease of personalization with AI tools
18:00 – The significance of personalization in creating memories
19:08 – Customer response to personalized content
20:04 – Impact of personalization in email marketing
21:36 – Closing remarks on doing business with people, not machines

Your Engagement Matters!

Here’s how you can make a difference

Subscribe to The Digital Dialogues Podcast Apple Podcasts I Spotify I Youtube
Leave us a review 
Repost this episode to your social media
Tag us in your next post and use the hashtag #DigitalDialogues

Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital