Month: November 2023

Step into the future with Reim El Houni, Namita Ramani, and special guest Hind Sergieh, CEO of Arkub, in this groundbreaking episode: “The Metaverse Demystified.”

The trio navigates the intricate landscape of the metaverse, clarifying buzzwords like Virtual Reality, Augmented Reality, and Mixed Reality. What do these technologies mean for businesses looking to dip their toes into this new realm?

As they unfold the concept of Web 3.0, Hind brings valuable insights with real-world case studies, demonstrating how businesses have successfully monetized, opened new doors, and captivated fresh audiences in the metaverse.

This episode breaks down complex jargon, making it accessible and highlighting why involvement in this digital frontier is not just intriguing but essential for forward-thinking businesses.

Tune in to demystify the metaverse and discover the vast potential it holds for your brand.

Time Stamps
0:05 – Description of a fully immersive 360 experience
1:45 – Discussion about the initial state of VR in 2013
4:52 – Mention of IKEA using AR for shopping experiences
5:05 – Anticipation of increasing consumer demand for VR
7:51 – Clarification that a headset is necessary for VR
11:49 – Mention of the interactive aspect of VR experiences
15:05 – Commentary on companies adapting to new trends
18:10 – Introduction of the term “metaverse” and its difference from VR
19:11 – Emphasis on user avatar creation in the metaverse
21:16 – Challenges faced in convincing conservative industries like real estate
28:07 – Mention of the TV show “Upload” and its theme of a digital afterlife
30:07 – Examples of brands like Nike and Withall using the metaverse
32:55 – Platform for artists to upload and sell digital art
36:15 – Importance of research and differentiation in the metaverse
41:56 – Use of VR in aviation and healthcare for manual interactions

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Connect with Reim El Houni IG I Linkedin I Ti22Films
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Join Reim El Houni and Namita Ramani in this eye-opening episode of Digital Dialogues, where they unravel the often-overlooked prowess of WhatsApp.

With staggering statistics like an 80% penetration in the UAE, reaching over 8 million people, WhatsApp emerges not just as a messaging app, but a marketing titan.

Namita highlights the nearly ubiquitous mobile phone usage, positioning WhatsApp as an indispensable tool to connect with customers. Reim dives into the nuances of leveraging WhatsApp for business – from the efficacy of broadcast lists to crafting targeted content for various customer segments.

They explore the distinctive advantages of personal WhatsApp chats versus a WhatsApp Business account, providing insights into optimizing each for business growth. The takeaway? In today’s digital landscape, neglecting a WhatsApp strategy is not an option for businesses aiming to thrive.

Time Stamps
0:01 – Introduction to WhatsApp for businesses.
1:13 – Staying updated through WhatsApp groups.
2:16 – 8 million WhatsApp users in UAE.
3:17 – Evolution of digital campaigns since 2012.
4:43 – Benefits of running ads on WhatsApp.
7:17 – Features within WhatsApp Business.
8:57 – Personal insights on WhatsApp usage.
10:19 – Creating broadcast lists on WhatsApp.
11:57 – Importance of targeted communication on WhatsApp.
15:29 – Businesses effectively using WhatsApp for feedback.
17:11 – High mobile penetration, emphasizing WhatsApp use.
17:22 – Closing remarks in the digital dialogue.

YOUR ENGAGEMENT MATTERS!

⭐Here’s how you can make a difference⭐
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Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

?Leap into the world of YouTube with Reim El Houni and Namita Ramani in an enlightening episode of Digital Dialogues.

Reim recounts her early adoption of YouTube in the UAE and the subsequent four-year market evolution to recognize its potential. While grappling with the platform’s challenges, from the necessity for consistent, high-quality content to the daunting 100,000 subscriber benchmark for monetization, Reim expresses skepticism about YouTube as the ultimate path for video strategists.

Contrastingly, Namita champions YouTube, illustrating its efficacy for client growth, its SEO benefits, and its power to drive direct website traffic.

Recognizing YouTube as a ‘pull’ platform, they delve into strategies for harnessing its high-intent audience. Discover the vital components that catapult a YouTube channel to success and why, despite the hurdles, it might just be the juggernaut for your brand’s digital presence. ?

Time Stamps
0:13 – YouTube success needs consistency, passion, and regular content.
2:00 – Launched niche channels in 2014; faced challenges and evolved.
5:43 – YouTube’s pull is driven by user intent; consistency is key.
8:44 -Thumbnails, content segmentation, and language matter on YouTube.
13:06 – Sustainable content creation involves smaller pieces, active promotion.
17:25 – YouTube is for community growth, not just sales.

YOUR ENGAGEMENT MATTERS!

Here’s how you can make a difference
Subscribe to The Digital Dialogues Podcast
Leave us a review
Repost this episode to your social media
Share your favorite episodes with a friend
Tag us in your next post and use the hashtag #DigitalDialogues

Links:
Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

? Is traditional marketing still in the game? Join Reim El Houni, with her staunch belief in the enduring power of television for its unmatched credibility, and Namita Ramani, as they scrutinize the evolving landscape of audience engagement.

In an era where digital consumption is king, does TV content still command the throne, albeit in altered forms? And what about the trusty old PR companies – do they have a place in our hashtags and SEO-driven strategies? The duo doesn’t stop there; they deep-dive into the realm of email marketing.

Delve into the art of crafting emails that people will actually read – from deciding the frequency to mastering personalization and the finesse of follow-ups. While they acknowledge the pulse of traditional strategies, Reim and Namita also explore their digital counterparts, offering a balanced perspective for marketers straddling both worlds.

Tune in for insights on striking the right chord between the classic and contemporary.

Time Stamps

0:00 – Introduction and mention of various marketing principles.
1:02 – Transition to discussing traditional marketing with a digital twist.
2:39 – Talk about the credibility factor of being featured in traditional media.
4:09 – How a common business can benefit from appearing on TV.
6:44 – Expanding beyond TV to radio and digital magazines.
9:08 – The importance of taking the initiative to get featured in publications.
13:29 – A detour into email marketing strategies.
17:41 – Discussion of emotional triggers in marketing copy.
21:33 – Timing of email campaigns for specific target audiences.
24:27 – The consideration of users coming back to emails on mobile devices.
26:33 – The idea that traditional marketing can still direct traffic to digital.
27:01 – Closing thoughts on digital PR.

Your Engagement Matters!
Here’s how you can make a difference

Subscribe to The Digital Dialogues Podcast Apple Podcasts I Spotify I Youtube
Leave us a review
Repost this episode to your social media
Share your favorite episodes with a friend
Tag us in your next post and use the hashtag #DigitalDialogues

Links
Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

In a world bursting with brands, standing out can be a Herculean task. But is niching down the magic wand?

Dive into our latest episode as Namita takes us through her transformational journey from a broad canvas to carving a niche with ‘Spa Genie’, reaping the rewards of being a recognized expert.

Reim presents compelling client stories illustrating the power of a well-chosen niche, emphasizing the interplay of passion and potential audiences.

Yet, there’s a flip side: can specializing deter clients, fearing you’re too aligned with their competitors? How do you counteract that perception?

With many hesitant about narrowing their focus, join us to unravel the nuances and potential game-changers for your marketing and sales. Don’t just stand out; master the art of the niche!

Time Stamps

?Time Stamps

0:00 – Introduction
1:04 – Dealing with introversion when starting a business
3:07 – Virtual networking and timed interactions
6:36 – Building relationships through engagement on content
8:00 – Examples of networking and collaboration through LinkedIn
9:28 – Using short-form video content for online networking
11:39 – Importance of private messaging for building connections
13:54 – Reconnecting with old contacts through content
16:50 – Utilizing podcasts for recruitment and credibility
17:37 – Repurposing and reusing content
19:43 – Key takeaways from the discussion

Your Engagement Matters!

Here’s how you can make a difference

Subscribe to The Digital Dialogues Podcast Apple Podcasts I Spotify I Youtube
Leave us a review 
Repost this episode to your social media
Tag us in your next post and use the hashtag #DigitalDialogues

Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital