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Join Reim El Houni and Namita Ramani as they unveil the transformative power of communities in business growth. This episode dives into how communities offer more than just a sense of belonging – they provide exclusive, enriching content that makes members feel special. Reim and Namita, avid learners and members of various online communities themselves discuss how businesses can foster connection and engagement through community-building. They share inspiring stories of businesses that blossomed from Facebook groups and delve into the crucial decision: should communities be built within social platforms or independently to avoid the volatility of social media? Tune in to discover how nurturing a community can be a game-changer for your business, creating more than just customers – but loyal advocates.

Time Stamps

0:41 – Introduction of Co-hosts
1:06 – Discussion on Communities
2:09 – Example of Local Community Groups
3:47 – Discussion on Different Types of Communities
8:09 – Launching a 14-day Digital Marketing Training During COVID
9:14 – Launching a DIY Video Academy During COVID
13:02 – Experience with Jay Shetty’s Group
14:43 – Exploring Alternatives to Facebook Communities
16:17 – Integrating Community into Learning Management Systems
17:50 – Third-Party Apps and White Labeling
18:59 – Applications for Hosting Webinars and Virtual Events
19:33 – Leveraging Communities in Business
19:56 – Season One Conclusion and Call to Action

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Here’s how you can make a difference

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Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

In a landscape cluttered with generic messages, personalization stands as a beacon of relevance and connection.

“Personalization is Trending! What Can You Do To Get Personal?” is not just a question, but an exploration led by Reim El Houni and Namita Ramani in this episode of Digital Dialogues. Namita demystifies the complex world of cookies and pixels, breaking down how these digital tools craft personalized online experiences. Meanwhile, Reim guides the discussion through the less technical side of personalization, focusing on creating tailored client experiences.

Discover the power of a personalized content strategy, which can skyrocket conversion success rates by 80%. Ever thought about a personalized video to re-engage clients? This episode not only delves into the ‘how’ but also showcases the significant impact such strategies can have on your business.

Tune in to learn how to infuse personalization into your marketing and why it’s more than a trend – it’s a necessity.

Time Stamps

0:00 – Introduction
0:30 – Emphasis on privacy protection and accepting cookies
1:51 – Personalization examples from a previous job experience
3:01 – Connecting personalization to AI and digital marketing
5:45 – Understanding the implications of accepting cookies
6:47 – Differentiating between cookies and pixels in digital marketing
9:39 – Mention of personalization in content marketing
12:41 – Using personalized videos in business communication
14:24 – Sending personalized messages to different audiences
16:01 – Personalized handwritten messages as a tangible effort
17:36 – The ease of personalization with AI tools
18:00 – The significance of personalization in creating memories
19:08 – Customer response to personalized content
20:04 – Impact of personalization in email marketing
21:36 – Closing remarks on doing business with people, not machines

Your Engagement Matters!

Here’s how you can make a difference

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Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

Step into the future with Reim El Houni, Namita Ramani, and special guest Hind Sergieh, CEO of Arkub, in this groundbreaking episode: “The Metaverse Demystified.”

The trio navigates the intricate landscape of the metaverse, clarifying buzzwords like Virtual Reality, Augmented Reality, and Mixed Reality. What do these technologies mean for businesses looking to dip their toes into this new realm?

As they unfold the concept of Web 3.0, Hind brings valuable insights with real-world case studies, demonstrating how businesses have successfully monetized, opened new doors, and captivated fresh audiences in the metaverse.

This episode breaks down complex jargon, making it accessible and highlighting why involvement in this digital frontier is not just intriguing but essential for forward-thinking businesses.

Tune in to demystify the metaverse and discover the vast potential it holds for your brand.

Time Stamps
0:05 – Description of a fully immersive 360 experience
1:45 – Discussion about the initial state of VR in 2013
4:52 – Mention of IKEA using AR for shopping experiences
5:05 – Anticipation of increasing consumer demand for VR
7:51 – Clarification that a headset is necessary for VR
11:49 – Mention of the interactive aspect of VR experiences
15:05 – Commentary on companies adapting to new trends
18:10 – Introduction of the term “metaverse” and its difference from VR
19:11 – Emphasis on user avatar creation in the metaverse
21:16 – Challenges faced in convincing conservative industries like real estate
28:07 – Mention of the TV show “Upload” and its theme of a digital afterlife
30:07 – Examples of brands like Nike and Withall using the metaverse
32:55 – Platform for artists to upload and sell digital art
36:15 – Importance of research and differentiation in the metaverse
41:56 – Use of VR in aviation and healthcare for manual interactions

Your Engagement Matters!

Here’s how you can make a difference

Subscribe to The Digital Dialogues Podcast Apple Podcasts I Spotify I Youtube
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Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

Join Reim El Houni and Namita Ramani in this eye-opening episode of Digital Dialogues, where they unravel the often-overlooked prowess of WhatsApp.

With staggering statistics like an 80% penetration in the UAE, reaching over 8 million people, WhatsApp emerges not just as a messaging app, but a marketing titan.

Namita highlights the nearly ubiquitous mobile phone usage, positioning WhatsApp as an indispensable tool to connect with customers. Reim dives into the nuances of leveraging WhatsApp for business – from the efficacy of broadcast lists to crafting targeted content for various customer segments.

They explore the distinctive advantages of personal WhatsApp chats versus a WhatsApp Business account, providing insights into optimizing each for business growth. The takeaway? In today’s digital landscape, neglecting a WhatsApp strategy is not an option for businesses aiming to thrive.

Time Stamps
0:01 – Introduction to WhatsApp for businesses.
1:13 – Staying updated through WhatsApp groups.
2:16 – 8 million WhatsApp users in UAE.
3:17 – Evolution of digital campaigns since 2012.
4:43 – Benefits of running ads on WhatsApp.
7:17 – Features within WhatsApp Business.
8:57 – Personal insights on WhatsApp usage.
10:19 – Creating broadcast lists on WhatsApp.
11:57 – Importance of targeted communication on WhatsApp.
15:29 – Businesses effectively using WhatsApp for feedback.
17:11 – High mobile penetration, emphasizing WhatsApp use.
17:22 – Closing remarks in the digital dialogue.

YOUR ENGAGEMENT MATTERS!

⭐Here’s how you can make a difference⭐
Subscribe to The Digital Dialogues Podcast
Leave us a review
Repost this episode to your social media
Share your favorite episodes with a friend
Tag us in your next post and use the hashtag #DigitalDialogues

Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

?Leap into the world of YouTube with Reim El Houni and Namita Ramani in an enlightening episode of Digital Dialogues.

Reim recounts her early adoption of YouTube in the UAE and the subsequent four-year market evolution to recognize its potential. While grappling with the platform’s challenges, from the necessity for consistent, high-quality content to the daunting 100,000 subscriber benchmark for monetization, Reim expresses skepticism about YouTube as the ultimate path for video strategists.

Contrastingly, Namita champions YouTube, illustrating its efficacy for client growth, its SEO benefits, and its power to drive direct website traffic.

Recognizing YouTube as a ‘pull’ platform, they delve into strategies for harnessing its high-intent audience. Discover the vital components that catapult a YouTube channel to success and why, despite the hurdles, it might just be the juggernaut for your brand’s digital presence. ?

Time Stamps
0:13 – YouTube success needs consistency, passion, and regular content.
2:00 – Launched niche channels in 2014; faced challenges and evolved.
5:43 – YouTube’s pull is driven by user intent; consistency is key.
8:44 -Thumbnails, content segmentation, and language matter on YouTube.
13:06 – Sustainable content creation involves smaller pieces, active promotion.
17:25 – YouTube is for community growth, not just sales.

YOUR ENGAGEMENT MATTERS!

Here’s how you can make a difference
Subscribe to The Digital Dialogues Podcast
Leave us a review
Repost this episode to your social media
Share your favorite episodes with a friend
Tag us in your next post and use the hashtag #DigitalDialogues

Links:
Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

? Is traditional marketing still in the game? Join Reim El Houni, with her staunch belief in the enduring power of television for its unmatched credibility, and Namita Ramani, as they scrutinize the evolving landscape of audience engagement.

In an era where digital consumption is king, does TV content still command the throne, albeit in altered forms? And what about the trusty old PR companies – do they have a place in our hashtags and SEO-driven strategies? The duo doesn’t stop there; they deep-dive into the realm of email marketing.

Delve into the art of crafting emails that people will actually read – from deciding the frequency to mastering personalization and the finesse of follow-ups. While they acknowledge the pulse of traditional strategies, Reim and Namita also explore their digital counterparts, offering a balanced perspective for marketers straddling both worlds.

Tune in for insights on striking the right chord between the classic and contemporary.

Time Stamps

0:00 – Introduction and mention of various marketing principles.
1:02 – Transition to discussing traditional marketing with a digital twist.
2:39 – Talk about the credibility factor of being featured in traditional media.
4:09 – How a common business can benefit from appearing on TV.
6:44 – Expanding beyond TV to radio and digital magazines.
9:08 – The importance of taking the initiative to get featured in publications.
13:29 – A detour into email marketing strategies.
17:41 – Discussion of emotional triggers in marketing copy.
21:33 – Timing of email campaigns for specific target audiences.
24:27 – The consideration of users coming back to emails on mobile devices.
26:33 – The idea that traditional marketing can still direct traffic to digital.
27:01 – Closing thoughts on digital PR.

Your Engagement Matters!
Here’s how you can make a difference

Subscribe to The Digital Dialogues Podcast Apple Podcasts I Spotify I Youtube
Leave us a review
Repost this episode to your social media
Share your favorite episodes with a friend
Tag us in your next post and use the hashtag #DigitalDialogues

Links
Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

In a world bursting with brands, standing out can be a Herculean task. But is niching down the magic wand?

Dive into our latest episode as Namita takes us through her transformational journey from a broad canvas to carving a niche with ‘Spa Genie’, reaping the rewards of being a recognized expert.

Reim presents compelling client stories illustrating the power of a well-chosen niche, emphasizing the interplay of passion and potential audiences.

Yet, there’s a flip side: can specializing deter clients, fearing you’re too aligned with their competitors? How do you counteract that perception?

With many hesitant about narrowing their focus, join us to unravel the nuances and potential game-changers for your marketing and sales. Don’t just stand out; master the art of the niche!

Time Stamps

?Time Stamps

0:00 – Introduction
1:04 – Dealing with introversion when starting a business
3:07 – Virtual networking and timed interactions
6:36 – Building relationships through engagement on content
8:00 – Examples of networking and collaboration through LinkedIn
9:28 – Using short-form video content for online networking
11:39 – Importance of private messaging for building connections
13:54 – Reconnecting with old contacts through content
16:50 – Utilizing podcasts for recruitment and credibility
17:37 – Repurposing and reusing content
19:43 – Key takeaways from the discussion

Your Engagement Matters!

Here’s how you can make a difference

Subscribe to The Digital Dialogues Podcast Apple Podcasts I Spotify I Youtube
Leave us a review 
Repost this episode to your social media
Tag us in your next post and use the hashtag #DigitalDialogues

Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

As the podcast industry is projected to skyrocket to a staggering $4 billion by 2024, there’s never been a better time to dive into its intricacies.

Join Reim and Namita on a journey through the evolving podcast landscape. From dissecting the ideal podcast length – with Namita endorsing extended chats and Reim advocating for brevity – to the ongoing ‘seasons vs. continuous’ debate, every angle is explored.

And while video’s ascent in the podcast realm excites video expert Reim, it’s startling that only 17% of podcasts have embraced it, despite platforms like Spotify pushing its boundaries.

Whether you’re a podcast aficionado or just starting out, this episode is packed with insights, tips, and a sprinkle of spirited debate.

Tune in and decode the magic behind the microphone!

Time Stamps

0:01: 177% of podcasters have added a video component to their shows.
1:25: Many podcasts are informative and put effort into sound effects and quality.
3:54: The concept of “gratitude chats” was mentioned in “Diary of a CEO,” inspiring the creation of a gratitude WhatsApp group.
5:34: Podcasts allow you to connect with new people and discover other podcasts.
7:22: Consistency in podcasting is crucial for maintaining engagement.
10:17: 177% of podcasters have added video components, surprising some due to the relatively low number.
13:16: Podcasting has gained popularity, with significant growth in recent years.
16:00: Video podcasts allow viewers to see emotions and expressions.
17:43: Podcasts can lead to sales through sponsorships and product promotions.
19:03: Long podcasts may deter some listeners, emphasizing the importance of podcast duration.
20:00: Shorter sound bites and podcasts with clear structures are appreciated by many
21:28: Be conscious of your audience and marketing strategies in podcasting.

Your Engagement Matters!

Here’s how you can make a difference

Subscribe to The Digital Dialogues Podcast Apple Podcasts I Spotify I Youtube
Leave us a review 
Repost this episode to your social media
Tag us in your next post and use the hashtag #DigitalDialogues

Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital

“Content Creation is the New Networking” – a bold claim by Steven Bartlett, but is it the digital truth?

This episode of Digital Dialogues delves deep. As the pandemic nudged us all online, networking evolved, making room for zoom calls and virtual events. But can they ever rival the connection of in-person meets?

As we dissect this, a bigger question emerges: Is the real magic in consistent online content creation?

Reim El Houni champions content not just as a brand tool, but as a genuine relationship builder.

Dive in as Namita Ramani, an introverted entrepreneur not keen on traditional networking, shares how the online shift has eased her networking journey.

Discover how to foster online connections that transition offline, how content keeps you front-of-mind in your network, and the key metrics to ensure your digital networking is on point.

Join the dialogue and decide: Is content creation your networking game-changer?

Time Stamps

0:23 – Introduction to the discussion about content creation and networking.
1:02 – One of the hosts discusses her discomfort with traditional networking.
1:37 – The hosts talk about how online networking events have become more normalized due to the COVID-19 pandemic.
3:15 – The hosts describe a virtual speed networking event experience.
6:45 – Discussion about the impact of content creation on networking.
11:45 – Discussion on the types of content created and the need for concise, valuable content.
14:20 – Discussion on the importance of private messaging in online networking.
16:01 – The conversation shifts to the impact of content creation on personal branding.
18:01 – The hosts talk about rekindling connections with dormant leads and existing contacts.
19:58 – Discussion about the repurposing of content for different platforms.
20:28 – The hosts emphasize the importance of personal stories in content.

Your Engagement Matters!

Here’s how you can make a difference

Subscribe to The Digital Dialogues Podcast Apple Podcasts I Spotify I Youtube
Leave us a review 
Repost this episode to your social media
Tag us in your next post and use the hashtag #DigitalDialogues

Links

Connect with Reim El Houni IG I Linkedin I Ti22Films
Connect with Namita Ramani FB I IG I Linkedin I Above Digital